Earlier, the annual subscription worth of Amazon Prime received a hike of almost 50% and rose to ₹1499/12 months, whereas the month-to-month subscription worth rose to ₹179. Now, the corporate is engaged on a brand new – and cheaper – subscription service for customers in India and has quietly begun its pilot check.
Often called Amazon Prime Lite, the brand new tier is being examined with a handful of Prime members within the nation. It comes at a reduced worth of ₹999/12 months – or $12 per 12 months – as an alternative choice to the common Prime membership, which prices an extra ₹500 ($6) yearly, or $2.20 (₹179) per thirty days. It’s not recognized when Amazon will push the service out of beta and roll it out to extra customers within the nation. When tried, we had been capable of subscribe to the service as nicely.
Whereas the Prime Lite membership will give subscribers entry to a variety of advantages – equivalent to free two-day supply and ad-supported Prime Video in customary definition – it won’t comprise each characteristic that common Prime members can presently get pleasure from.
For one, subscribers to the Prime Lite tier won’t have entry to Amazon Prime Music – for that, they should subscribe to the common Prime tier for ₹179 per thirty days. Moreover, they won’t have entry to free supply inside in the future and the identical day and miss out on streaming ad-free, HD content material.
So as to add to this, Prime Lite subscribers won’t have entry to free e-books, in addition to free video games and in-game content material on standard video games. Which means that they are going to be unable to get pleasure from the advantages of Prime Gaming, Amazon’s gaming service, which the corporate quietly launched in India on the fag finish of the earlier 12 months. And final however not least, Prime Lite subscribers may also miss out on entry to no-cost EMI.
Subscribers could have the choice to stream content material on Prime on two units – TV and cell – and can be capable of watch reside sports activities content material as nicely.
Now that we’ve got coated what Prime Lite subscribers will miss out on, allow us to see what they are going to get in the event that they subscribe to the brand new tier. For one, they are going to have the choice to stream limitless content material on Prime on two units – TV and cell – which is a downgrade from the three units (cell, TV, and laptop computer) the place Prime members can stream their content material.
Nonetheless, Prime Lite members will be capable of stream and watch reside sports activities content material on their units as nicely. Moreover, they are going to have entry to unique and early entry to offers alongside an infinite cashback of 5% on Amazon Pay ICICI bank card – digital and Reward Card purchases are exempt from this as a result of they earn 2% again. The free two-day and customary supply of products and gadgets shall be made accessible to Prime Lite subscribers, together with free No-Rush Delivery to eligible addresses and a cashback of ₹25. No minimal order worth is required for traditional supply at no additional price.