Amazon reportedly engaged on a standalone app for sports activities content material

At the same time as Amazon is tightening its belt, freezing recruitment, shutting down its models, and enterprise mass layoffs, the behemoth is doubling down on investments in providing reside sports activities content material on its platforms. Including to that, it’s now reportedly engaged on a separate app – one that may solely supply sports activities content material to its viewers, stories The Info.

For now, there isn’t any phrase as to when Amazon will roll out the app, and the corporate has supplied no touch upon the matter to date. This app, in case it does make it to basic availability, comes quickly after Amazon CEO Andy Jassy revealed that streaming of reside sports activities content material was an space that will proceed to see investments by Amazon as a part of its streaming ambitions (though cost-cutting measures could be carried out throughout different models and divisions).

Nevertheless, don’t financial institution on receiving the standalone app anytime quickly, particularly since it’s attainable that Amazon could in the end shelve the plans for the app altogether. Nevertheless, if Amazon continues to push investments in an space that’s having fun with elevated consideration from Bug Tech gamers, then it might place a greater spotlight on Amazon’s sports activities content material.

Moreover, it’s going to make it simpler for viewers to seek out and consider sports activities content material on an app that’s created solely for that goal – at the moment, it’s included in the primary Prime Video platform. The app may even complement the corporate’s efforts to double down on sports activities, making it much less cumbersome for viewers to seek for the sports activities content material that they’re searching for amidst Prime Video’s quite a few titles. Contemplating that sports activities are an space that continues to be an enormous attraction for reside viewing, it appears to be an appropriate space for Amazon to focus on in future investments and create a brand new method of producing a gradual stream of income.

At present, Amazon has bagged unique streaming rights to the NFL’s Thursday Evening Soccer, together with Premier League soccer matches within the UK, and has unique sports activities speak reveals on Prime Video. Now, it stays to be seen whether or not the standalone app pays dividends because the highway shouldn’t be with out obstacles.

For one, a brand new app will put stress on Amazon so as to add extra worthwhile content material to its rising library of sports activities content material and comes at a time when the price of sports activities content material has gone up lately. YouTube, final week, reportedly agreed to pay $2.1-2.2 billion because it secured the rights to the NFL Sunday Ticket package deal.