Within the newest information of Elon Musk making an attempt to show X – the erstwhile Twitter – right into a extra business app, the micro-blogging platform is now shifting in the direction of one more paid subscription mannequin. This one claims to fight spam and bot exercise whereas offering a extra premium expertise for its customers. In an official assertion, X confirmed that new customers on its platform should pay $1 per 12 months in the event that they wish to entry a few of the key options on its platform. These options embody the flexibility to tweet, reply, quote, repost, like, bookmark, and create lists.
X says that it has began testing its new subscription technique – Not a Bot – in New Zealand and the Philippines, with a view to “bolster our already important efforts to scale back spam, manipulation of our platform and bot exercise.” By growing the price of account creation and requiring a recurring subscription fee, the platform goals to lift the entry boundaries for bot operators, making it economically much less viable to interact in spammy actions.
Beginning right now, we’re testing a brand new program (Not A Bot) in New Zealand and the Philippines. New, unverified accounts will probably be required to enroll in a $1 annual subscription to have the ability to publish & work together with different posts. Inside this check, present customers aren’t affected.
— Help (@Help) October 17, 2023
The give attention to combatting bot exercise and spam isn’t a current concern for X. Up to now, the platform has already launched restrictions on viewing tweets to take care of authenticity. The “Not A Bot” subscription is one more step within the firm’s ongoing mission to reinforce the consumer expertise by fostering a bot-free setting, however it is usually a brand new technique to turn out to be an alternate income past promoting (particularly since promoting income has been on the decline ever since Musk purchased the social media platform final 12 months).
New customers in these international locations will probably be required to confirm their cellphone numbers and go for the $1 annual subscription in the event that they want to get pleasure from full posting and interplay privileges. Those that select to not subscribe will probably be restricted to “read-only” actions, corresponding to viewing posts, watching movies, and following accounts. The subscription price of $1 could differ barely relying on the forex change charge in several international locations. For instance, in New Zealand, it is going to price $1.43 NZD per 12 months, whereas the identical for brand spanking new customers within the Philippines will price ₱42.51 PHP per 12 months.
In a nutshell, the erstwhile Twitter is bringing no new measures or instruments to scale back spam accounts on its platform – as a substitute, it’s making certain that X not stays free and places probably the most fundamental of options behind a paywall. This new subscription price is along with the X Premium subscription that many customers have already taken – customers can get it on the internet for $8/month or $84/12 months, in-app on iOS for $11/month or $114.99/12 months, or in-app on Android for $11/month or $114.99/12 months.
It could even backfire – customers who have been trying ahead to Twitter (now X) could really feel alienated or excluded by the introduction of a paid subscription. It creates a tiered system the place sure customers need to pay to entry probably the most fundamental of options. And as little because it sounds, $1 a 12 months continues to be a major expense for some customers, and financial disparities are prone to stop people from accessing these premium options. This may occasionally result in backlash from the customers (and the pissed off Twitterati could flock in better numbers to options corresponding to Threads and BlueSky because of this).