After an abrupt (however not anticipated) halt final month because of the rise of quite a few pretend accounts on the platform, Twitter Blue is formally making a comeback. In a tweet, the social media firm knowledgeable that it was bringing again its subscription service on Monday, December 12.
The relaunch of Twitter Blue brings one thing that had earlier been reported – variable pricing. Customers who subscribe to Twitter Blue on the internet will price $8 per thirty days whereas signing up via the Twitter app on iPhones will add a further $3 – a complete of $11/per thirty days. That is unsurprising – given Musk’s latest, short-lived “conflict” with Apple and its 30% fee for purchases made via an app or instantly from the App Retailer. For now, the service is offered in 5 international locations and can develop to different international locations over time.
“We’re relaunching @TwitterBlue on Monday – subscribe on the internet for $8/month or on iOS for $11/month to get entry to subscriber-only options,” learn the tweet by the corporate. These “subscriber-only options” embody the verified “blue checkmark,” which denotes that the accounts are genuine in nature. Musk had labored to develop the blue tick to all customers keen to subscribe to its premium service – that’s, these keen to pay $8/month.
we’re relaunching @TwitterBlue on Monday – subscribe on internet for $8/month or on iOS for $11/month to get entry to subscriber-only options, together with the blue checkmark 🧵 pic.twitter.com/DvvsLoSO50
— Twitter (@Twitter) December 10, 2022
The spectacular success of this experiment – or the shortage of it, which led to utter chaos on the platform and quite a few pretend accounts popping up in a brief time frame – led to Twitter halting the service final month. A minimum of Twitter appears to have realized from its errors. In response to Esther Crawford, Twitter’s director of product administration, the corporate was bringing a brand new “evaluation step” earlier than making use of the verified blue tick checkmark to accounts in a bid to “fight impersonation.”
On Monday we’re bringing again the flexibility to subscribe to @TwitterBlue — it’ll be $8/mo on the internet and $11/mo on iOS. We’ve added a evaluation step earlier than making use of a blue checkmark to an account as one in every of our new steps to fight impersonation (which is in opposition to the Twitter Guidelines).
— Esther Crawford ✨ (@esthercrawford) December 10, 2022
Moreover, the relaunched Twitter Blue will include multicolor checkmarks – one thing that was reported final month – and Crawford confirmed the identical. Verified accounts of companies will sport a gold checkmark, whereas that of governments and multilateral accounts will include gray checkmarks. The gray “Official” label is already accessible on Twitter’s platform. Subscribers will, after all, be getting the blue checkmark after their account has been reviewed.
Twitter additional elaborated on what sort of “subscriber-only options” it will likely be giving to those that subscribe to Twitter Blue. Subscribers will be capable to edit tweets (a highly-anticipated function), add longer movies at 1080p, see fewer commercials, and use reader mode. Moreover, they are going to be capable to change their show identify, deal with, or profile image, however there’s a catch to this one – doing so will price them the blue checkmark for some time till their account is reviewed as soon as extra.