Twitter is swiftly shifting from its concentrate on quick, snappy messages to posts which might be hundreds of characters in size. From the unique character restrict of 140, the most recent restrict was pushed to 4000 by CEO Elon Musk. Now, the micro-blogging platform introduced that it’ll now be supporting tweets which might be as much as 10,000 characters in size. Nevertheless, it’s at the moment accessible solely to subscribers of Twitter Blue.
“We’re bettering the writing and studying expertise on Twitter! Beginning right now, Twitter now helps Tweets as much as 10,000 characters in size, with daring and italic textual content formatting. Join Twitter Blue to entry these new options, and apply to allow Subscriptions in your account to earn earnings straight on Twitter. Faucet on “Monetization” in settings to use right now,” learn a tweet from Twitter Write, a Twitter-affiliated account.
We’re bettering the writing and studying expertise on Twitter! Beginning right now, Twitter now helps Tweets as much as 10,000 characters in size, with daring and italic textual content formatting.
Join Twitter Blue to entry these new options, and apply to allow…
— Twitter Write (@TwitterWrite) April 14, 2023
If this isn’t sufficient, the social media firm can be bringing help for daring and italic textual content formatting – which implies that customers can now use daring, italics, or each, of their tweets. The rise within the character restrict of the tweets departs from Twitter’s “micro-blogging” essence, although. One potential impression of this variation is that it may encourage customers to share longer-form content material on the platform. The brand new character restrict may open up new prospects for longer, extra detailed tweets that could possibly be used for storytelling, sharing in-depth ideas and opinions, and even publishing articles (one thing that would flip Twitter right into a newsletter-like platform as properly).
Moreover, this might make Twitter a extra enticing platform for journalists, writers, and different content material creators who could have beforehand felt restricted by the character restrict. With the flexibility to share longer-form content material on the platform, these creators may probably construct a following on Twitter and use it as a platform to share their work. This characteristic may additionally work properly with the brand new Subscription characteristic – which is principally a rebrand of its Tremendous Follows – which allows customers to cost followers a month-to-month payment for unique content material, together with subscriber-only chats in Areas.
One other potential impression of the elevated character restrict is that it may incentivize extra customers to subscribe to Twitter Blue. Twitter’s premium subscription service presents a number of further options, together with the flexibility to undo tweets, arrange bookmarks, and entry unique content material. By including a major new characteristic just like the elevated character restrict to Twitter Blue, the platform could also be hoping to entice extra customers to enroll in the service (which is one thing that Musk has been hedging his bets on). Introducing one more engaging characteristic solely to lock it behind a paywall may persuade customers sufficient to subscribe to Twitter Blue.